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4/15/2009 Image Direct and The Latino Coalition Launch ExitoUSA,Targeting New and Growing Hispanic Small Business Owners Los Angeles, CA – April 15, 2009 - Image Direct, a marketing service provider specializing in multi-channel B2b direct marketing programs, and The Latino Coalition, a non-profit nationwide organization established to advocate and enhance the overall business and economic development of Hispanic small businesses, announced the launch of ExitoUSA, a multi-channel outreach targeting 1millon new and growing Hispanic small business owners annually throughout the U.S. ExitoUSA enables the start of business relationships between major U.S. corporations and new and growing Hispanic business owners and entrepreneurs. ExitoUSA consists of shared direct mail campaigns to 20,000 new and growing Hispanic business owners every week, as well as website resources that enable Hispanic business owners to access the products and services of the corporate participants online, and opt-in email newsletters offering advice and how-to-articles. Corporate participants also have access to Image Direct’s proprietary cross-channel marketing platform and automated campaign management dashboard for program tracking, analysis, and follow-up marketing efforts. About Image Direct Image Direct partners with Fortune 1000 companies in packaged goods, financial services, technology and telecommunications industries to create high-response direct marketing programs that reach target audiences during key trigger events—when brand loyalties and buying patterns are determined. Image Direct specializes in designing, implementing and perfecting response mechanisms by timing the delivery of relevant product and service offers from U.S. corporations to a specific group of well-defined business targets. For more information, visit http://www.imagedm.com. About The Latino Coalition
The Latino Coalition (TLC) was founded in 1995 by a group of Hispanic business owners from across the country to research and develop policies relevant to Latinos. TLC is a non-profit nationwide organization based in Los Angeles, CA, with offices in Washington DC, and Mexico City. TLC’s Chairman, Hector Barreto, is the former administrator the U.S. Small Business Administration. TLC’s agenda is to develop initiatives and partnerships that will foster economic equivalency and enhance overall business, economic social development of Latinos. For more information, visit http://www.thelatinocoalition.com # # # |